Greenwashed similar to whitewashed, is a form of spin or subtle lies in which green PR or green marketing is deceptively used to push the perception of aims and policies that are environmentally friendly. Sometimes to increase profits, sometimes to gain political support, it manipulates popular opinion to support otherwise unethical or criminal exploitation.
Does London have small dick syndrome with its huge ferris wheel, massive gherkin or is it a sense of inadequacy over its lost empire perhaps ?. Now this summer it will have the world's largest McDonald's, near the Olympic village, with 9,800 square feet of two floors in East London, it can cater for 1,500 diners. Currenty if you buy a 'Happy Meal' in the UK, you will get a pedometer to track hops, skips and jumps to "help" the child-friendly Olympic mascots get to the Olympic games. McDonald's peddle Olympic 'Happy Meals'. So the official "restaurant" of the Olympics in London is teaching kids to eat junk more frequently and then move more.
Olympic co-branding typifies in this instance, what is in it for McDonald's, allowing them to spread the idea that "movement" and "exercise" are healthy, implying if you're active, junk food is not important. Shifting the blame from diet intake to output for children with powerful emotions associated with the Olympic games is gold for McDonalds.Terence Stephenson, a spokesman for the Academy of Royal Medical Colleges says,"It's very sad that an event that celebrates the very best of athletic achievements should be sponsored by companies contributing to the obesity problem and unhealthy habits," They are calling on the British Government to rein in the likes of McDonalds.
Stratfor, the US intelligence analysis firm, was hired by Dow Chemical to spy on activists protesting against the 1984 Bhopal gas leak, revealed by WikiLeaks. According to WikiLeaks, Stratfor fronts as an intelligence publisher, but is in fact a private intelligence agency.
Its clients reportedly include Dow Chemical,Lockheed Martin, Northrop Grumman,RaytheonandUnited Statesgovernment agencies such as the Department of Homeland Security, the Marines and the Defence Intelligence Agency.
On Bhopal, Stratfor analysed the online activities of activists, including the "yes men" for Dow Chemical. The activists seek redress for the gas leak that killed more than 15,000 people in Bhopal causing environmental damage still not repaired.
The Olympic Games have prostituted themselves to be the most effective marketing platform in the world, to billions of consumers, in more than 200 countries around the world. Money generated by business partnerships, amounts to over 40% of Olympic revenue. In exchange sponsorship, companies get marketing rights in territories, category with various Olympic logos and images.
The following companies are TOP Partners for the London 2012 Olympic Games. McDonalds, Coca-Cola, Adidas, Panasonic, Acer, Atos, Dow, GE, Omega, Proctor & Gamble, Samsung, VISA and Nike. Organisers in London along with the International Olympic Committee, are policing everything to protect more than 53 sponsors and partners from locall business. Businesses who did not pay sponsorship from £5 million to £100 million are policed out by officials.
Small businesses with venues in east London, won't be allowed to operate normally, with one owner saying, "What they talked about was winning the Olympic bid based on diversity, support for the local area and support for the local businesses, but we've been shut out." While the Olympics are accused of using the Games to "greenwash" unethical corporations who sponsor.
The Olympic so-called TOP sponsors, pay a minimum of $100m each for 10-year contracts, while Tier One sponsors for London alone. have paid £40m each. London 2012 organizers, have raised £700m locally. Dow's sponsorship is controversial, as campaigners claim it has debts because of its1984 Bhopal disaster in India, which killed 20,000 people. Recently protesters led by MPs, including London mayor candidate Ken Livingstone, have many more grievances. BP is also a target of protest groups, which includes the UK Tar Sands Network who believe the extraction of polluting tar sands, combined with the Deepwater Horizon disaster, make BP "one of the least sustainable companies on earth".
Rio Tinto using metal from their controversial Utah mine make the medals, while being the number one emitter of toxins, known to harm human health. Greenwash Gold 2012 Campaign has condemned multinational sponsors such as BP, Rio Tinto and Dow Chemical Company, paying huge sums to become Olympic sponsors, stressing these three companies alone, have caused environmental degradation, damaged public health and failed to clean up their pollution.
London's Orwellian Blood Olympics carry criminal sanctions, for violating the exclusivity of elite sponsors' brands, with special hit squads of "brand police" forcing pubs to take down signs of free TV viewing, to removing stickers with the brand-names other than those products made by the games' sponsors. The special hit squads of "brand police" are also sending takedown notices to YouTube and Facebook of anything related to occupied Ireland, political prisoners of conscience, internment without trial or games visitors, who have the cheek to post personal images for friends to see. These rules have been made criminal ones, so violating the sponsors means the "brand police" will probabaly end up imprisoning restless Londoner natives.
Images or words suggesting a link with the Games is also criminal. Any two from the following list: Games, Two Thousand and Twelve, 2012, Twenty-Twelve combined with London, medals, sponsors, summer, gold, silver or bronze is another likely term of imprisonment. London's Olympic bid insisted on these restrictions to get sponsors, making promises to restrict free speech and personal expression. As Olympic sponsors insist on even more restrictions and surveillance than the previous games, suggesting a promise in the near future to imprison all non-attendees and permanently tattoo sponsors' logos such as McDonalds, Coca-Cola, the British Crown on the faces and chests of all those non-ticket-buyers from British Occupied Ireland.
London Olympics claim to be the greenest ever, has been dismissed vehemently as “corporate spin” by human rights groups, who launched a campaign against the toxic blood sponsors. Aside from the British Empire itself being accused of crimes against humanity in Occupied Ireland, Meredith Alexander the Olympics “ethics tsar” has resigned in opposition to the chemical firms’ who sponsor and will lead human rights activists from the United States, Canada, India, Ireland which is gathering international momentum. She said Britain has broken its promise to be the greenest games ever, by picking toxic sponsors such as Dow one of the most polluted sites on the planet; a major mining polluter, Rio Tinto and BP who are involved in the dirtiest form of oil. BP was responsible for the oil spill in the Gulf of Mexico, in Alberta, Canada a carbon intensive operation, polluting and damaging the eco system.
There is nothing green about the Bloody London Olympics, certainly not from any real Irish people left in Occupied Ireland, Britain has more political prisoners of conscience per head of the population than China and it certainly engages in more fascist censorship, than the People Republic or even Hitler's Nazi book burners of Munich ever did. NO ! the whole corporate set up and Orwellian backdrop of the London Olympics is bloody indeed.
